“Our colors are red as fire, and black to invoke fear in our opponents – we are a team of devils”, this is how club founder Herbert Kilpin imagined AC MILAN’s jersey over 120 years ago.
Today, PUMA unveils its first interpretation of the timeless red-black jersey for one of Europe’s most prestigious football clubs and its fans, the passionate Rossoneri (The Red-Black).
For the new AC MILAN 2018/19 Home kit PUMA chose a clean and classic execution of the unmistakable red and black stripes, playing to the club’s long history and tradition. The button-up collar gives the jersey a vintage look, whilst the legendary “Diavolo Rossonero” (the red-black devil) appears on the back of the neck.
AC Milan is a great football club, it’s red-black striped jersey is iconic. We can be proud that PUMA is now part of their history.
Ulrich Planer, Senior Graphic Designer Teamsport Apparel
Ulrich Planer designed the first PUMA Milan jersey, with Jenny Trinidad (left) and Desiree Blaicher (right), who are part of the team that worked on its development.
A New Milan
To catch the youthful exuberance and creativeness of the city of Milan, PUMA created a social campaign under the title ‘A NEW MILAN’, paying tribute to the new era and energy within the club that shows a burning desire to succeed.
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