New #KNOWYOURSTUFF episodes just dropped!
Get your questions answered and LEVEL UP your knowledge!
Should we use leather or leather alternatives? Plant-based or synthetic? What is the better choice for the environment or for animal welfare? Is there a right choice? The use of leather is one of the most complex debated fashion topics today. In Episode 2, join Aishwarya Sharma on her journey to #KNOWYOURSTUFF as she discusses all of this and more with experts- Frank Schmidt from PETA (People for the Ethical Treatment of Animals) and our Senior Director Sustainability, Veronique Rochet.Have you ever been to the PUMA Archive in our headquarters? If not, well, today’s the day.
In our third episode of #KNOWYOURSTUFF, Aishwarya visits the PUMA Archive and uncovers some iconic PUMA leather treasures with Romain Girard, Vice President of Innovation, and Ulrich Planer, Lead Puma Archive. Join Aishwarya as she learns more about the historical use of leather in PUMA footwear and some alternatives like K-BETTER™ (our synthetic leather alternative – that replaced kangaroo leather).
Curious to know more about how leather is made?
This time, join Aishwarya as she heads to one of our leather suppliers, CPL leather tannery in Thailand, to dive deeper into the leather tanning process. Learn about how and why chemicals are used in leather production and discover cutting-edge innovations that are transforming the leather tanning industry for the better!There is only one FOREVER. Let’s make it BETTER.
THIS IS #KNOWYOURSTUFF
Ever wonder about the impact of your clothes on the planet and wish you knew more? #KnowYourStuff dives deep into the origins of materials, how they are made and the impact they can have. #KNOWYOURSTUFF empowers you to uncover the truth behind the materials found in your everyday footwear or clothing, helping you make choices that are right for you. It’s about becoming informed and empowered to align your choices with your values.
Aishwarya Sharma is recognised as India’s first fashion activist and part of PUMAs Voices of a RE:GENERATION. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social & digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she’s mobilising youth in accelerating climate solutions through green hydrogen. She works with numerous NGOs & civil society organisations and work to bridge the gap between brands and society at large.
