Felix Streng does not tell a polished success story. The Paralympic sprinter has experienced gold-medal highs this year after a bitter setback in Paris last year, where he was disqualified despite believing he had secured silver.

PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.

Four tips to help you enjoy (and excel at) your first HYROX – from adaptive cooling technology to the hidden kit features to avoid. Tops, shorts, shoes, socks, accessories, hydration, and more. Are you ready to push your limits?

Dr. Babett Lobinger reveals how elite athletes manage extreme pressure – and why the principles of sport psychology help individuals far beyond competitive arenas. A portrait of one of the most intriguing fields in sports.

Every year, millions of us commit to running the legendary marathon. Beginners, pro athletes, and the marathon-curious alike: here are five tips to help you complete the daunting distance (and want to do another one afterwards).

It immediately lets you recognize a pair of PUMAs, whether it’s a SUEDE, a KING or a DEVIATE NITRO™ running shoe. Dive into the history of the FORMSTRIP.

“It was exhausting – getting up at six to train, going to the office for at least 12 hours, and then train again”. Rose Harvey’s inspiring story from leaving security behind to become a professional athlete.

Sportstyle is an ever-evolving creature, simultaneously reacting to and shaping innovation and culture. This season, the trends buzzing across our scanner include sustainability, oversized silhouettes, and warm, grounded tones.

He’s rewritten the limits of gravity, yet Mondo Duplantis isn’t done. The world record pole vaulter reflects on the thrill of chasing limits, the mindset that keeps him grounded, and why perfection is never the goal.

How will PUMA become a Top 3 global sports brand? PUMA CEO Arthur Hoeld talks about how a focus on product, sports and storytelling can do more for brand health than any single campaign could ever do.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.