Big in
Singapore

PUMA has opened its doors to its biggest, first-ever Southeast Asian flagship store at 313@somerset Singapore. As one of PUMA’s top 5 street-facing flagship stores in the world, this one will cover an expansive area of 7100 square feet.

The new flagship store in Singapore’s Orchard Road is designed to mirror PUMA’s brand essence of weaving sports into lifestyle. This store reflects a merge of Singapore’s vibrant heritage and PUMA’s relentless energy by celebrating the cultural diversity that echoes from the heart of the Lion City. Through an immersive store experience, PUMA aims to establish a meaningful connection with their consumers through the brand, products and amplified opportunities with a big variety of collaborations.

Highlighting the Singapore Spirit, the brand-new PUMA flagship store includes outdoor LED screens which will feature one-of-a-kind animations of PUMA with a focus on Singapore thematics. Exclusively curated just for the flagship store in Singapore, the screens will feature the quintessential PUMA cat exploring local tourist attractions such as Singapore’s official mascot, The Merlion, the Rain Vortex of JEWEL @ Changi Airport, Marina Bay Sands, Singapore’s gazetted heritage shophouses, and the much-loved local HDB void deck.