Welcome
Selena!

She is everything that today’s female consumer is looking for in a role model – authentic, creative, talented, and fearlessly real, said our Global Director for Brand and Marketing Adam Petrick.

Selena Gomez.

The American singer and actress will start working with PUMA immediately to design product and create marketing campaigns in a long-term partnership to not only represent our brand, but to help define and further enhance our Women’s Business.

The 25-year-old will first appear in our newest campaign for the Phenom, an upcoming women’s footwear drop.

“Being part of the PUMA family is very exciting for me,” she said. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

Selena and PUMA are a great match, not only because she fits with PUMA’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. She is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about.

In the last years, Selena has been very open about her struggle with the autoimmune disease lupus that caused her to undergo chemotherapy in 2013 and a kidney transplant this summer. “With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us,” said Adam Petrick.

Her work with us will be more than simply appearing in a campaign. Selena will be an active voice for our consumers. This partnership includes also PUMA and Selena working with and supporting causes close to her heart.