Working out on top of the world
The signature “fizzy yellow”, a yellow which has made PUMA’s smartwatches a major head turner of late, lit up the platform of the 86th Floor Observatory on Thursday, setting the stage for the “highest training in New York City, at 1,050 feet (320 meters) above sea level.
To present its first-ever smartwatch to press, influencers, and athletes ahead of the launch, PUMA organized the unique workout setting, with a one-of-a-kind-360-degree view of the Big Apple. The 86th Floor Observatory is New York’s highest open-air observatory and has been the setting of dozens of movies and television scenes.
Who needs air conditioning?
At a chilly 26,6° F (-3° C), PUMA’s special guests were happy to work up a sweat “on top of the world”: Their “care package” included a PUMA Gym Bag filled with running shoes, workout gear, and the smartwatch, ensuring they had everything they needed to successfully complete their sunrise-HIIT (High Intensity Interval Training)-style workout.
Under the watchful eyes of the HYROX coaches, the sports freaks and technic aficionados did an 11-stations-circuit-training including treadmills, lunges with sandbags, kettle balls, sit-ups, burpees, and more. With the help of their watch’s health tracking, every participant received their personalized workout results in the end. The athletes with the highest scores won PUMA smartwatches.
PUMA presented its first-ever Smartwatch at the IFA consumer electronics trade show in September. Designed to help athletes train, stay motivated, track their goals and connect with others while on the go, the new PUMA Smartwatch is one of the lightest Wear OS smartwatches in the market.
PUMA Smartwatch Features
Heart Rate Tracking: Keep an eye on your heart rate, whenever you move, wherever you sweat with Google Fit™.
GPS Tracking: Wherever you go. Phone Free, built-in GPS keeps you on track.
The Google Assistant™: Get more done with your voice. Ask your Google Assistant questions, manage daily tasks, set reminders, and more. (Availability of services varies by country and language.)
PUMATRAC: The new PUMATRAC watch app on Wear OS by Google can track distance, time, heart rate, and calories burned, and integrates with Google Fit.
Music: Keep the vibes going, connect and listen to Spotify.
Google Pay™: NFC payments with Google Pay allow the users to make in-store purchases using their smartwatch. *Google Pay available in select countries
Weather: Rain or shine. In real-time. Weather updates as you need them.
Training Apps: For when you need to sweat. Easily sync your workouts to compatible training apps.
Swim proof: Swimming, no problem. Jump right in.
Additional features include:
Smartphone Notifications
Activity Tracking
Rapid Charging
The Training Continued
“The partnership that I’ve been waiting for”
Here’s what Jaime Riviera, Multimedia Manager at pocketnow – one of the oldest publications devoted exclusively to mobile technology – says about the PUMA Smartwatch.
