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PUMA runs first internal Swop Shop at its headquarters
With a mission to drive the game forward, PUMA has developed the new ULTRA 1.3 with two bespoke performance fits that tailor to different foot shapes based on research, data and player feedback.
The ULTRA 1.3 has been crafted to See Them Later, designed to light up the game with explosive straight-line speed. To be worn by some of the world’s best players, including Antoine Griezmann, Kingsley Coman, Sergio Agüero, Nikita Parris and Eugénie Le Sommer, the UTLRA 1.3 is engineered to deliver the game’s fastest football boot.
Research into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our Women-specific ULTRA said Lilly Cocks, Senior Developer Teamsport Footwear. The Women’s-edition features a regular to narrow silhouette shape, a lower instep, reduced midfoot volume and conical studs. By removing more volume from the upper we have created a boot that is more tailored to the anatomical shape of the female foot.
Watch PUMA’s Faster Football Press Conference here.