PUMA goes Coachella
PUMA celebrated the new XO and FENTY PUMA by Rihanna collections
They join the roster of creatives, who give inspiration and lend their unique design aesthetic to PUMA’s Sportstyle product range. “Their mischievous and playful nature fits the PUMA DNA to a T,” says Heiko Desens, PUMA’s Creative Director for Sportstyle. “Apart from their zest for life and endearing character, they inspire us in many ways, because they’re extremely hardworking and passionately creative.”
Together with Illumination and Universal Brand Development, PUMA has signed the multi-season partnership with the mischievous Minions from the blockbuster “Despicable Me” franchise. Manuel Torres Port, Executive Vice President of Universal Brand Development, called the collaboration with the Minions a natural fit for PUMA. “The Minions are global pop icons who are just as fashionable as they are timeless,” he added.
The Minions Stuart, Carl and Kevin rendered their playful yet fashionably luxe designs on PUMA’s sports-inspired styles. Our classic silhouettes, like the PUMA Suede, get a fresh makeover in premium tonal black upper with custom Minions-painted graphic insoles. “PUMA has a long-established reputation as a leading creative force in footwear design”, says Torres Port. Now, the Minions have created new patterns and added splashes of colour, plenty of goggles, and much more.