How Puma pioneered the fashion collaboration
“If you look back, there are only a handful of truly revolutionary fashion moments, and I'd say...
With this fresh release we have yet again showcased that it has hit the nerve of a generation of empowered women.
With the “Phenom Satin“, „Phenom Low Satin“ and „Fierce Satin“, PUMA features a powerful Trio, born out of a conversation between PUMA’s design teams and the dancers of New York City Ballet.
They met to discuss the concept of movement and what a dancer needs to be at their best through long hours of rehearsals. The collection boasts linear elements, wide strapping and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.
We are not only dancers, we are athletes. We train countless hours a week and we need the right products to perform. We have to give it our all in training before we go on stage to shine.
Once more, PUMA presents its popular “Millennial Pink” colour-way, accompanied by several other eye catching, soft pastel shades.
Naturally, Selena Gomez is the ideal representation of the line. Her immaculate sense for fashion, honesty and confidence prove that she is the perfect fit for PUMA. On her journeys all around the globe, Selena will surely be able to upgrade her arsenal of flexible styles that take her from the gym to the red carpet and to performances with “En Pointe”.
The original design inspiration doesn’t hold back either and already qualifies as timelessly classy by keeping it straightforward. In other words: no nonsense, but pure style and performance. Showing off long lines, superb breathability, muted colours and simultaneously avoiding unnecessary patterns, nothing can distract from muscle definition and defined goals.
Be sure to upgrade your workout with the PUMA “En Pointe” collection and prepare to look enviably on-point!