Black is the new Black
Red Bull drivers Daniel Ricciardo and Daniil Kvyat as well as hundreds of other guests first caught sight of the trendy collection, that is going to be available for Formula One fans all around the globe:
“PUMA enjoys many synergies with Red Bull Racing, and there’s an enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement,” said Global Marketing Director Adam Petrick.
One facet of our new product design met the eye of the spectators most prominently: Representing the strength and determination of two equally ambitious partners, we introduced The Stampede as a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles, and lifestyle collection.
“Seeing our new livery for this year alongside our new team wear from PUMA was a proud moment for us. PUMA have done a very impressive job with the design of the team kit, replica and lifestyle product lines,” said Red Bull Racing’s Team Principal Christian Horner.
A perfect precondition to go full throttle over the forthcoming couple of years.
Formula One can be such a formal, straight line sport in many respects. With PUMA, we now have a cool street look. I think this is a fun way of bringing energy into the sport.