The Bull

PUMA and Redbull debut collection

March 18, 2016

PUMA and Redbull debut collection

March 18, 2016

The 17th of February was an exciting day for two brands that share a comparable rebellious and fresh attitude: PUMA and Red Bull Racing raced off into their fairly new partnership and revealed the all new racing product collection in London.

Red Bull drivers Daniel Ricciardo and Daniil Kvyat as well as hundreds of other guests first caught sight of the trendy collection, that is going to be available for Formula One fans all around the globe:

“PUMA enjoys many synergies with Red Bull Racing, and there’s an enormous energy and excitement in both teams to bring our partnership to life in unique and creative ways – through product design, marketing and fan engagement,” said Global Marketing Director Adam Petrick.

One facet of our new product design met the eye of the spectators most prominently: Representing the strength and determination of two equally ambitious partners, we introduced The Stampede as a graphic illustration of charging bulls that features widely across the race suits, team wear, replica styles, and lifestyle collection.

“Seeing our new livery for this year alongside our new team wear from PUMA was a proud moment for us. PUMA have done a very impressive job with the design of the team kit, replica and lifestyle product lines,” said Red Bull Racing’s Team Principal Christian Horner.

A perfect precondition to go full throttle over the forthcoming couple of years.

Formula One can be such a formal, straight line sport in many respects. With PUMA, we now have a cool street look. I think this is a fun way of bringing energy into the sport.

Daniel Ricciardo

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.