What happens when you bring together a puma and a kitty cat? They create one of the most iconic fashion collections, of course!

It is a warm summer evening on October 16, 1968 in Mexico City. Wearing PUMA spikes, American athlete Tommie Smith has just broken the 200m world record at the Summer Games. As the legendary sprinter walks to the victory stand in his black socks, he carries a single PUMA Suede in his left hand and raises his fist in a silent gesture that speaks volumes to the universal fight for equal human rights.

This season, our classic evergreen has made its way onto the feet of young tastemakers currently making waves in music and entertainment. Style icon and social phenomenon Kylie Jenner, snap queen and director of vibes YesJulz, hip hop’s catchiest duo Rae Sremmurd and 100% amped up rap artist Young Thug round up this amazing list of creatives. As a nod to the past, we tapped legendary street photographer Jamel Shabazz to shoot the young tastemakers in Suedes and streetwear garb in Brooklyn. Shabazz was instrumental in popularizing the Suede in the 80’s. Seeing these artists rocking the Suede gives the iconic sneaker a fresh perspective. We can only be sure that the Suede will continue to transcend cultural trends and generations in the coming years. Since its debut in 1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an amazing run as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century.  Made famous by athletic greats –  60’s trackstar Tommie Smith and 70’s basketball legend Walt “Clyde” Frazier, the Suede hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks.

It is a collaboration that could not have been more colourful, more diverse and more exciting. PUMA’s Suede Gully video is a blueprint of contemporary Indian street culture and is taking the country by storm!