On February 8th, we presented “Welcome To The Amazing Mostro Show”, a convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro sneaker.

PUMA took center stage at Paris Fashion Week in January with a four-day spectacle that was all about the Mostro. To learn more about the event, we caught up with our Vice President Creative Direction & Innovation, Heiko Desens, who explained how Fashion Week fits into our brand elevation strategy, how it grows our business and how sport has become relevant in high fashion.

Last Friday, June 21, the fashion world converged at the Hôtel de Maisons in Paris for a groundbreaking event: A$AP Rocky’s AWGE collection runway show. Titled “American Sabotage,” this debut collection was more than just a display of style—it was a powerful statement against the status quo. The collection was styled with newly released and upcoming footwear and accessories from his A$AP Rocky x PUMA collections. Take a look! Rocky, known for his boundary-pushing creativity, curated 30 meticulously crafted looks that blended OG expressionism with high fashion. The runway featured pieces adorned with phrases like “POLITICAL SATIRE” and oversized silhouettes inspired by New York street scenes. The American bald eagle and flag motif took on rebellious tones.  

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.