From the courts to the curbs, from the 80’s b-boys to today’s hustlers – PUMA’s iconic and unique Suede has been worn by every generation’s icons ever since it hit the scene in 1968. Its style stayed classic and unwavering making him a street style shoe #foralltime. In honor of its 50th anniversary PUMA and the Suede go back to the roots entering the world of sports again!  

This season, our classic evergreen has made its way onto the feet of young tastemakers currently making waves in music and entertainment. Style icon and social phenomenon Kylie Jenner, snap queen and director of vibes YesJulz, hip hop’s catchiest duo Rae Sremmurd and 100% amped up rap artist Young Thug round up this amazing list of creatives. As a nod to the past, we tapped legendary street photographer Jamel Shabazz to shoot the young tastemakers in Suedes and streetwear garb in Brooklyn. Shabazz was instrumental in popularizing the Suede in the 80’s. Seeing these artists rocking the Suede gives the iconic sneaker a fresh perspective. We can only be sure that the Suede will continue to transcend cultural trends and generations in the coming years. Since its debut in 1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an amazing run as a cultural artifact from one of the most progressive and historically significant eras of the twentieth century.  Made famous by athletic greats –  60’s trackstar Tommie Smith and 70’s basketball legend Walt “Clyde” Frazier, the Suede hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks.