For many, the Las Vegas Grand Prix is more than just a race – it’s a total sensory experience where roaring engines meet the glow of the Strip and speed meets spectacle.

The NBA season tiped-off! Inspired by the energy of the upcoming basketball season, we’ve pitted two looks against one another, each blending sport, culture, and everyday style.

PUMA teams up once again with New York’s own Danielle Guizio to unveil a capsule that feels equal parts nostalgic and new. Drawing from the unmistakable attitude of ’90s fashion campaigns, the collection reimagines iconic trends with a contemporary edge.

After stepping into her role as global ambassador and creative partner with PUMA in 2024, Rosé is putting her own stamp on the brand with her first collection.

FENTY x PUMA is back, and this time it’s all about changing the playbook. Rihanna takes classic football silhouettes and turns them into head-turning style moments: sporty, polished, and infused with joy. Think elevated textures, thoughtful details, and a moody, sophisticated palette that invites self-expression. To spark your game plan and get the ball rolling, we’ve styled two distinct looks from the new drop.

The PUMA Inhale makes a bold return, reimagined in a head-turning palette that channels peak creative energy. With sleek overlays and flame-inspired contours, the silhouette feels in constant motion, while the plentiful neon contrasts inject fresh attitude into an archival classic.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.