In their retrospective look at the last decade, London’s The Telegraph selected Usain Bolt as one of the decade’s top athletes.

He would have loved to read in the papers that he finished his unparalleled career unbeatable. In the end, it did not quite happen. He fell short by 0.03 seconds and came in third. Yet, Usain Bolt is still the best.

Usain Bolt: the world’s fastest man, world record holder and now, football player? The multiple Olympic and world champion could lay at a beach in his home country Jamaica after he ended his unique professional sprint career last year. But he would not be Usain Bolt, if he did not use his time to get better. This time at playing football.    

In support of our #StrongerTogether series, we brought together three of football’s biggest personalities for a candid talk about life and the game. Mark your calendars. You won’t want to miss this online event.

They say that great athletes have no excuses. But then again, “they” never predicted that teams would be required to stop playing together, or that gyms would be closed until further notice. Still, where there’s a will, there’s a way. In this series, we’ll introduce a number of creative solutions to help you stay fit from anywhere, anytime.

This is a continuation of our series on creative ways to stay fit anytime, anywhere. In this piece, we’d like to focus on the human need to feel connected. We thrive off of it. Yet, we all have times where we feel super disconnected. Gyms and fitness studios can help to nourish not just our bodies, but our souls. But just in case your gym is closed or things pop up which prevent you from getting out, there’s a new clever alternative: fitness classes via online streaming!

During these exceptional times, it can be hard to focus on your fitness goals and maintain that hard-earned condition. We talked to three PUMA employees, all of them either practicing or former top athletes, to get some creative ideas on how you can manage to stay fit, through COVID-19 and beyond.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.