French national team player, FC Bayern München star and PUMA athlete Kingsley Coman is a leader of his generation. He caught the world’s attention with his exceptional speed, dribbling style and agility. Playing for several big clubs, shooting decisive goals and winning major trophies, the 25-year old winger is just unstoppable. As part of our “Only See Great” campaign, he spoke to us about what motivated him most during his career, his definition of greatness and how he handles mistakes.

Leon Draisaitl is PUMA’s first NHL ice hockey player and part of the PUMA family since June this year. This week the NHL All-Star visited the PUMA headquarters in Herzogenaurach. We took the chance and asked the Edmonton Oilers forward about his career in the NHL, his greatest achievment so far and about his favorite music in the locker room.

Ukrainian high jumper Yaroslava Mahuchikh is only 19 years old, but impresses the world already. The PUMA athlete jumped 2.06 metres indoor this year and achieved the best performance of 2021. Her jump was only three centimetres short of the world record of 2.09m. So who knows what else is in the books for her this year. Yaroslava dropped by at our PUMA headquarters the other week. We took the opportunity and asked her how she keeps focus and about her big goal.

He ramped up PUMA’s retail business in Russia and Ukraine and he now has set his sights on firmly establishing PUMA as a sports brand in his markets. We caught up with Vladimir Gorobets, General Manager of PUMA Russia and Ukraine, to talk about his career, the peculiarities of PUMA’s business in those countries as well as well as his vision for the future. At first sight, Russia and Ukraine are not difficult markets. “Our favorite shoe is the ST Runner in a triple black colorway,” Vladimir smiles. “Nothing dramatic: simple, stylish, black and practical.” The long winters in both countries also require a solid line-up of winterized outfits. But that where it stops being simple. In order to push high-end products to customers, you have to set up your own retail infrastructure, which is exactly what Vladimir did during his more than 15 years at PUMA. When Vladimir was 24, he joined PUMA in his native Ukraine, where he took on the project of establishing owned-and-operated retail stores in the country. “When I started in Ukraine, we had one store,” Vladimir recalls. In just 3 years’ time, Vladimir and his team opened 20 PUMA shops in the country. Following his success in Ukraine, Vladimir joined the PUMA Russia team as Head of Retail. “When I came to Russia, retail was about 35 percent of the business, five years later it was 50/50, now retail is the majority of the business,” he says – an impressive track record which eventually saw him get promoted to GM of Russia and Ukraine. But Vladimir says that career planning was never the thing that made him get up in the morning. “To be honest, I focused on what was right for the brand. I didn’t think much about career planning. There was no magic moment, just steady performance over the years,” he says.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.