Kicking Off the F1 Season 2025
An inside look at our F1 partnerships and kick-off event
March 14, 2025
The wait is over – the 2025 Formula 1 season kicks off this weekend! We’re excited to showcase our F1 sponsorships and partnerships – plus a behind-the-scenes glimpse at the PUMA Pit-Stop Kick-Off Event at the iconic Melbourne Cricket Ground (MCG) with none other than Charles Leclerc.
🏎️SPOTLIGHT ON: OUR TEAMS 2025 🏎️
This year marks 20 years of partnership with Scuderia Ferrari HP, and after their impressive second place in last year’s Constructors’ Championship, we’re fully backing them to go for the top spot in 2025! With Lewis Hamilton‘s spectacular move to Scuderia Ferrari HP, the chances just got even better. Charles Leclerc continues to represent PUMA additionally as an ambassador, and we’re excited to welcome Aston Martin Aramco F1 Team to the team – a powerhouse that secured fifth place in last year’s standings. Plus, Stake F1 Team Kick Sauber and Atlassian Williams Racing are staying in the mix for 2025. It’s going to be an epic season – let’s push for greatness!Scuderia Ferrari HP
Charles Leclerc & Lewis HamiltonSince 2005
Racewear & lifestyle collections
Aston Martin ARAMCO F1 Team
Fernando Alonso & Lance StrollNew 2025
Racewear & replica
Atlassian Williams Racing
Carlos Sainz & Alexander AlbonSince 2024
Technical gear (drivers race wear and mechanics pit crew gear); team apparel (by Stichd with PUMA logo); merchandise; team trainer
Stake F1 Team Kick Sauber
Nico Hulkenberg & Gabriel BortoletoSince 2022
Technical gear (drivers race wear and mechanics pit crew gear); team trainer
PUMA x F1 – A MATCH MADE IN HEAVEN
PUMA’s presence in Formula 1 goes beyond team sponsorships:- Official F1 Partner – Bringing motorsport to the streets with exclusive collections that fuse high-speed performance with cutting-edge fashion.
- Staff Apparel – Keeping the F1 crew sharp and comfortable with PUMA x F1 gear – because style matters, even at top speed.
- Trackside Pop-Up Stores – Together with our partner ‘Stichd’, we’re giving fans direct access to official merchandise at trackside pop-ups during race weekends.
- PUMA x F1 x Netflix Drive to Survive Collection – Just launched, this first-ever collection channels the adrenaline of race day with bold designs inspired by the blur of speed and the electric atmosphere of the track. To celebrate the launch, we hosted an exclusive launch party at our PUMA flagship store in Las Vegas, bringing together motorsport fans for an unforgettable experience. Additionally, for the second time, PUMA is featured in a pre-advertisement ahead of the new season of Drive to Survive, further strengthening our connection to the sport and its global fanbase.
What are the benefits for PUMA? Especially due to the Netflix series ‘Drive to Survive’, the popularity and global attention towards F1 have significantly increased in recent years. Our multifaceted involvement not only strengthens PUMA’s presence in the motorsport world but also boosts global visibility, linking the brand with passionate F1 fans through immersive, high-energy experiences and culturally relevant moments.
PUMA Pit-Stop Kick-Off Event
To kick off the season in style, Scuderia Ferrari HP F1 driver and PUMA ambassador Charles Leclerc received an iconic welcome to Melbourne at the bespoke PUMA Pit-Stop at the Melbourne Cricket Ground (MCG). The PUMA Pit-Stop blended the best of Melbourne – Food, Fashion, F1, and Footy – while offering Leclerc an unbeatable view of both the MCG and the city from its unique spot on the rooftop of the MCG scoreboard. Leclerc experienced PUMA’s deep connection with both motorsport and AFL, soaking up Melbourne’s passion for style and culinary excellence – the perfect way to kick off the season. He also had the chance to meet AFL stars Harry McKay (Carlton Football Club) and Dion Prestia (Richmond Football Club).
Being in Melbourne, where both the F1 and AFL are such a huge part of the culture, is truly special. It’s been incredible to see this iconic venue and the city from such a special perspective and to meet the guys from Richmond and Carlton. I’m excited to be here with PUMA and to celebrate everything that makes Melbourne so special.
Charles Leclerc
Charles Leclerc
All lights out – let’s rock the F1 season 2025 together! 🏁🏎️
🏁F1 Dates 2025🏁
- Australian GP: March 16
- Chinese GP: March 23
- Japanese GP: April 6
- Bahrain GP: April 13
- Saudi Arabian GP: April 20
- Miami GP: May 4
- Emilia Romagna GP: May 18
- Monaco GP: May 25
- Spanish GP: June 1
- Canadian GP: June 15
- Austrian GP: June 29
- British GP: July 6
- Belgian GP: July 27
- Hungarian GP: August 3
- Dutch GP: August 31
- Italian GP: September 7
- Azerbaijan GP: September 21
- Singapore GP: October 5
- United States GP: October 19
- Mexican GP: October 26
- Brazilian GP: November 9
- Las Vegas GP: November 23
- Qatar GP: November 30
- Abu Dhabi GP: December 7
PUMA x F1 Collections
- F1 75th anniversary
- PUMA x Scuderia Ferrari HP 20 years of partnership
- PUMA x Drive to Survive
🤫 Exclusive Sneak Peak: PUMA x China GP collection
PUMA x F1 Events 2025
- China GP: Special activations tied to the brand campaign & collection launch.
- Miami GP & Las Vegas GP: Always relevant for activations due to their electric atmospheres.
- Italian GP: Always relevant due to the Tifosi who make Ferrari’s home race unforgettable.
Goal: build momentum and engage with fans and the local community through a variety of touchpoints.
💡Did You Know?
Apart from other specialized race gear manufacturers, PUMA is the only sports brand that produces its own race gear in Torino, Italy.
F1 x PUMA
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