Ahoy, Mateys!
PUMA and HELLY HANSEN launch 90’s appreciation collection in Norway
September 26, 2019
A stiff breeze, a heavy swell and rib boats: When PUMA and outdoor expert HELLY HANSEN team up to introduce their first collection, you can expect an extraordinary experience!
Right in the breathtaking environment of Oslo’s fjords, journalists, influencers, key accounts and HELLY HANSEN’s guests experienced first-hand what PUMA and HELLY HANSEN mean with “Shaped by Weather” – the event’s theme: First, on a speed boat tour through the beautiful Oslo fjord; Later, on a sailboat, where they could show their skills hoisting the sails. The collection (and the guests, too) proved its seaworthiness.
In the evening, the adventurous outdoor events made way for 90s vibes. PUMA’s and HELLY HANSEN’s guests customized their favorite pieces from the collection, while enjoying 90s hip hop music. For those who had to recover from the day, a floating sauna was prepared outside.
No question, that sports and outdoor knowledge, deeply rooted in each brand’s DNA, culminated in a multifaceted drop of clothing and sneakers!
Both brands left their mark on 1990s streetwear, so it was an easy choice to let the PUMA x HELLY HANSEN collab take inspiration form the vibrant 90’s era and pay tribute to the heritage of PUMA and HELLY HANSEN. Outdoor-inspired details and elements add a modern twist to the collection.
Adorned with a polyester webbing tape and nubuck details on quarter, PUMA X HELLY HANSEN Trailfox MTS arrives with a heritage nylon and suede upper as well as a mesh tongue with jacquard taping
PUMA X HELLY HANSEN LQD Cell Omega featuring heat cut PUMA logo on the heel plus PUMA and HH branding on the tongue.
PUMA X HELLY HANSEN Nitefox kick features a transparent heat cut TPU formstrip, zig zag stitching, round laces and bungee cord
PUMA X HELLY HANSEN also includes cozy, reversible jackets with all-over graphics at the back, featuring water repellant clever fabric to protect you from the elements.
The collection dropped globally on September 26, 2019!
Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
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