Our
preliminary
Q2 results
PUMA announces preliminary results for the second quarter and lowers its outlook for 2025
July 24, 2025PUMA announces preliminary results for the second quarter and lowers its outlook for 2025
July 24, 2025Today, PUMA announced its preliminary results for the second quarter 2025 and lowered its financial outlook for the full year.
The sales in our key markets (North America, Europe and Greater China) developed worse than expected and affected our overall sales performance in the April to June period. As a result, our adjusted operating profit (EBIT) came in below expectations.
On a preliminary basis, sales for the second quarter declined by 2.0%, adjusted for currencies, to € 1,942 million. Adjusted Operating profit (adjusted EBIT), excluding one-time costs, decreased to € -13.2 million in the same period.
Given the ongoing geopolitical and macroeconomic volatility, we expect both sector-wide and company-specific challenges to continue to significantly impact our performance in 2025. Key factors include muted brand momentum, shifts in channel mix and quality, the impact of U.S. Tariffs, and elevated inventory levels.
For the remainder of 2025, we no longer expect to achieve the currency-adjusted sales growth we previously anticipated. We now expect currency-adjusted sales to decline low double digit percentage. For the EBIT we expect a loss for the full year 2025.
