PUMA Summer Hype: The Must-Haves You’ll Want in Your Wardrobe for this Summer
Heiko Desens talks about what's shaping Sportstyle Hype this season.
The PUMA x KidSuper collection introduces special edition FUTURE, ULTRA, and KING boots that fuse cutting-edge performance with bold, hand-painted designs. Each pair channels KidSuper’s signature artistic energy for players who want to make an impact in both sport and style. Designed for creativity, speed, and control, we’ve put the FUTUREs to work in our first outfit. Alongside these stars, for your time off the field, we’ve styled a comfy pair of black PUMA sandals. Then, in the second outfit, the KINGs make a bold appearance, while a pair of fancy PUMA Popcat slides keeps the look relaxed yet sharp for easy sport-to-street switches.
In this drop, PUMA performance and KidSuper’s story-driven design come together seamlessly. The first look begins with the Al-Hilal Home kit, a tonal blue set that pays homage to the Club’s name, which translates to “the crescent moon” in Arabic. KidSuper’s lunar graphics bring a dreamlike quality to the pitch-ready jersey and shorts with a glowing lunar motif that radiates across the chest, echoing the quiet power of a team affectionately known throughout Asia as The Boss.
On the other side, today’s second look shows off Borussia Dortmund’s fierce footballing heritage, coupled with KidSuper’s unfiltered creative expression. The energetic black and yellow kit gets an elevated twist with the addition of a pair of dark black trousers. The jersey’s hand-drawn hexagonal details, inspired by the structure of a honeycomb, offer a bold visual that plays well with the structured, high-waist silhouette of the pants for a collision of football loyalty and street-savvy flair.
All the jerseys from the collection come in both Authentic and Replica versions, with the Authentic featuring PUMA’s lightweight ULTRAWEAVE fabric for peak performance, and the Replica offering a more casual fit with the same loud design. Both are equipped with sweat-wicking dryCELL technology for comfort, while the Replica also supports sustainability through PUMA’s RE:FIBRE initiative, made from over 95% recycled textile waste.
The first look, inspired by the night sky, deserves details that feel just as thoughtful. We layered in a frayed paisley scarf for softness and movement, letting it echo the crescent motif of the Al-Hilal kit. Oval-frame sunglasses bring a dose of understated glamour, while a single moon earring further references the jersey’s celestial roots. Under it all, a pair of sleek PUMA ankle socks keeps the foundation clean and functional.
The second look uses accessories to lean deeper into contrast and texture, starting with a leather shoulder bag, which adds a rich tactile counterpoint to the crisp lines of the jersey and tailored trousers. A black suede trimmed baseball cap blends sport with subtle chic, while oversized hoops bring a sculptural edge. Finally, sharp cat-eye sunglasses finish the story with a retro-futurist twist.