💛🖤 PUMA x BVB:
The Legacy Lives On

We're not done yet!

July 3, 2025

We're not done yet!

July 3, 2025

PUMAs been running with Borussia Dortmund since 2012 – and we’re not hitting the brakes any time soon. That’s right: We’ve extended our partnership with BVB, one of Europe’s most exciting, passionate, and fast-paced clubs.

 

From Champions League finals to DFB Cup wins, we’ve been there through the highs, the hustle, and the roar of 80,000+ fans at Signal Iduna Park. Together, we’ve created kits and gear that don’t just perform – they tell the Black and Yellow story on and off the pitch.

 

This extension means we’ll keep delivering products that reflect BVB’s energy and ambition – and keep fueling their incredible global fanbase.

“By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values. Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play. We look forward to continuing to write German football history together.”

Matthias Bäumer, Chief Commercial Officer at PUMA.

As part of this next chapter, we’ll continue to equip all of BVB’s male, female, and youth teams – and of course, we’ll deliver the replica kits and fanwear fans love (and wear with pride).

“Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned. What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.”

Carsten Cramer, Managing Director of Borussia Dortmund

The journey continues. And trust us, it’s only getting better!

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