Innovation Friday: The Role of Johan Cruyff in Innovation
How one rebel player helped shape our brand
50 % of the cotton PUMA used in its products in 2018 was sustainable, such as cotton from the Better Cotton Initiative (BCI). That means we have reached our 2020 target two years earlier.
In 2018, PUMA procured some 10,000 tons of sustainable cotton, which uses less water during the production process. The related water savings could fill 15.5 million bathtubs.
In 2015, PUMA set out 10FOR20 targets, 10 main sustainability goals to be reached by 2020. Part of the materials target was to get 50% of all cotton in our products from sustainable sources.
While some 19% of cotton came from sustainable sources in 2016, PUMA reached the 50% target only two years later. Now, PUMA will set a new target for sustainable cotton to be reached by 2020.
The 10FOR20 targets seek to address environmental and social issues in PUMA’s supply chain to make the whole company more sustainable.