Feel The Music
PUMA India Creates a Real-Time Musical Anthem with the Sounds of Runners at the Vedanta Delhi...
Magnus is an avid sports fan and a natural fit for our brand. Through our partnership, PUMA will connect the world of chess with the world of sport performance by creating engaging content and activations for chess fans around the world.
As part of our partnership, we will also support the Meltwater Champions Chess Tour. The tour is managed by the Play Magnus Group, a company founded by Magnus Carlsen. The Tour is the most popular circuit in the chess calendar and reaches millions of fans worldwide through its innovate presentation of chess as a spectator sport.