WE’RE IN THIS TOGETHER WITH OUR SUPPLIERS
Interview with PUMA Chief Sourcing Officer Anne-Laure Descours
Netball is a physically demanding, tough and rigorous sport. Professional netballers face many challenges. They are professional athletes, who are also working, studying, looking after families and juggling early morning training sessions and travelling to compete in a National competition. With the #WitnessFearness campaign PUMA and netball club Melbourne Vixens aim to rally the netball community behind the sport to show the power of unity, the fearlessness of the sport and what netball really is. #WitnessFearless also challenges others, such as fans of others sports and the media, to think differently and to see netball in a different light.
PUMA Australia took over the front of dress sponsorship position of the Melbourne Vixens to call out the #WITNESSFEARLESS campaign. They created warm up t-shirts, advertising and print placements, all with the focus of sparking a conversation around the commitment, athleticism and fearlessness of the our athletes.
What is the difference between netball and basketball?
The major differences in netball versus basketball are no-contact, the “banning” of dribbling and the number of players on the court. Netball is generally a more strategic game, with many fast passes whereas basketball is more reliant on stamina and physique.
Where is netball played?
Netball is most popular in many Commonwealth nations, specifically in schools, and is predominantly played by women. According to the INF, netball is played by more than 20 million people in more than 80 countries.