Get the Look: PUMA x HELIOT EMIL
Masters of Monochrome
This exclusive collection is only available in North America. One day before the official launch, a special pre-release on November 16 gave fans the opportunity to purchase the limited-edition sneakers early – but only if they’re fast enough. The window to buy the sneakers was only 2.7 seconds, inspired by the 0 to 100 km/h (0 – 60 mph) sprint of the Porsche 911 Turbo. Main sales started one day later and only a few shoes are still available on either PUMA.com (North America), our PUMA NYC flagship store, selected Porsche Stores or on Porsche-design.com
Generations of automotive enthusiasts have come to appreciate the heritage of the Porsche 911 Turbo. Establishing a new era in the 1970s, this icon set a benchmark for the sports car maker’s top-of-the-line 911 variant for its entire production. When the first turbo model was unleashed in 1975, it was back than the fastest production car in Germany. So, it was just a matter of time until PUMA and Porsche would cross paths to create a limited and unique footwear line celebrating the legacy of the eight generations of the Porsche 911 Turbo – an ideal match to the PUMA mission “Forever Faster.”
The Future Rider represents the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993. The Speedcat picks up the more recent Turbo variants, the Type 996, 997, 991 and 992.
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