PUMA and EFA Stick Together

PUMA and the Egyptian Football Federation Announce a Long-Term Extension of their Partnership

June 20, 2023

PUMA and the Egyptian Football Federation Announce a Long-Term Extension of their Partnership

June 20, 2023

Since 2019, we have been official partners of the Egyptian Football Federation. We are now happy to announce a long-term extension on the partnership! Continuing to invest in African football, PUMA will continue as the Principle Partner of the Egypt Football Association, the Global Technical Supplier and the Official Licensed Partner. Egypt is Africa’s most successful Football Association, having won the Africa cup of Nations seven times.

PUMA will continue to supply performance apparel, which includes kits for men’s, women’s and youth teams. They will also utilise the style, tradition and culture of Egypt to develop lifestyle heritage products.

To celebrate the signing of the new partnership, an event was held in Cairo.

“We are happy to announce our new deal with PUMA International as our official Technical Sponsor in a very prosperous contract that benefits the Egyptian Football.”
– Gamal Allam, President of EFA

“This is a fantastic next step for our partnership with Egypt, two brands with a focus on diversity, inclusivity, innovation, performance and football culture. PUMA has a strong connection to African football and will continue to invest and support football in the continent. We have a fantastic partnership with Egypt with many successful titles and look forward to continuing our great relationship as we work to give the Egyptian fans a shirt to be proud of and celebrate the Egyptian culture through product and innovation.”
– Paolo La Placa, PUMA Senior Team Head Sports Marketing

“I have been a PUMA athlete for a large part of my career, and I am delighted at the announcement that the partnership will continue. PUMA has been a huge part of African football for many years, and we hope this will continue. We have had many successes with PUMA, and they provide our team with world-class equipment to perform at our best.” |
– Ahmed Hegazi, Egyptian International

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