PUMA and Swarovski Shine Together for PUMA's 75th Anniversary

October 6, 2023

PUMA and Swarovski Shine Together for PUMA's 75th Anniversary

October 6, 2023

In a thrilling fusion of athleticism and elegance, PUMA has partnered with Swarovski Creators Lab to commemorate PUMA’s 75th anniversary in high style.

The stunning PUMA x Swarovski Suede

This sensational collaboration melts PUMA’s sporting heritage with Swarovski’s signature crystals, resulting in a collection that’s not just a nod to PUMA’s past but a bold step into the future. At the heart of this collection are the Swarovski-adorned PUMA Suede sneakers, with each step being a dazzling display, as green crystals catch the light. The PUMA Hoodie, with its oversized streetwise vibe, boasts a logo that practically radiates brilliance, thanks to the multifaceted Swarovski crystals.

“The stunning Swarovski crystals, combined with PUMA's iconic designs, make this collection truly remarkable, leaving a strong impression on anyone who sets their eyes on it.”

Heiko Desens, Global Creative Director & Innovation

This collection is not just a celebration; it’s a shimmering tribute to PUMA’s 75 years of legacy. It’s where sport meets style, where athleticism and elegance dance hand in hand, and where every moment is a celebration of PUMA’s timeless journey!

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