It´s official! The PUMA I X-BIONIC® collection has received the prestigious Plus X Award. The collection of high-performance sportswear, which is the result of PUMA teaming up with the Swiss think tank X-BIONIC®, is turning heads across the globe for it’s innovative design and ability to pair functionality with comfort and aesthetics.

The extraordinary product line of PUMA and X-BIONIC® was honored with the Plus X Award. The “Runbeatable” collection is the outcome of the innovative power of the Swiss company paired with the contemporary design of PUMA, and the end-result impressed the jury immediately. “These designs are world-renowned and the global world would be unimaginable without them,” comments Donat Brandt, President and member of the jury from the Plus X Awards. The collaboration achieved the prize of five quality seals at once, namely for innovation, design, functionality, ergonomics and high quality. PUMA´s proud of the innovative heads behind this product line, but the most valuable feedback is as always the one which comes from athletes wearing it.

 

Athletes have won over 1200 medals wearing X-BIONIC® in international championships, including the Olympics. The brand already holds the title of “most innovative brand of the year” for the 11th year in a row. This success story makes it a perfect match for designers at PUMA, who are always striving to create new and innovative products. And from the beginning, it seemed clear that PUMA and X-BIONIC® would be be able to team up to create an outstanding innovation, together.

The PUMA I X-BIONIC® Limited Edition is a sportswear collection for men and women, consisting of T-shirts, running shorts, socks, and jackets. The implemented technologies are super comfortable, assist with a healther skin climate and even protect the body during sports. Lastly, the Retina Knitting Technology by X-BIONIC® has made it possible to make soft fabrics with excellent ergonomics; fabrics which ideally adapt to the body´s movement.