BEND IT LIKE BECKHAM
PUMA SIGNS ROMEO BECKHAM AS LATEST PUMA FUTURE Z ATHLETE
For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-colored, with authentic cobranding and streetwise design details.
The collection, will be released in different drops throughout 2021. The first drop includes CA Pro and Street Rider footwear, graphic tees and shorts with PUMA and HARIBO co-branding.
The yummiest collection of 2021 will be available starting late May, with releases through the year on PUMA.com and PUMA store.