Get the Look:
PUMA x FENTY Smurfs

A little mischievous, a lot iconic. The latest drop from FENTY x PUMA taps into playful nostalgia, reimagined through Rihanna’s bold creative lens. Timed to the release of the upcoming Smurfs film, where Rihanna voices the legendary Smurfette, this capsule delivers whimsical graphics, custom logos, and Parisian charm into a lineup made for all ages. Whether you’re grown or growing, it’s a collection that blends cartoon energy with streetwear confidence. To mark the occasion, we’ve styled two looks.

The Shoes

Whimsical but grounded, the reimagined Avanti sneakers capture the carefree spirit of the Smurfs through a FENTY perspective. Seen in our first look, the women’s version features a gently rounded toe and a dreamy denim upper with a transparent outsole, alongside a mushroom print underneath and a custom Smurfette charm as a tag. It features a fold-over tongue with Fenty and Smurf co-branded details and playful touches that reference the collab’s storybook inspiration while keeping the silhouette clean and modern. For kids, the Avanti shows up in a scaled-down version with just as much character. Cushioned, comfortable, and easy to move in, it delivers standout style in a sneaker made for everyday fun.

The Outfits

The first look is primed to be nostalgic with a twist. Start with a structured denim jumpsuit to create a sharp, effortless base. Layer it with the collection’s toile-printed hoodie for a pop of soft graphics and playful contrast. The mix of clean lines and illustrated detail gives the look balance, turning a more utilitarian staple into something fresh and expressive. 

For the little outfit, it’s all about joy, with the matching hoodie and sweatpants in blue polka dots bringing a splash of colour, a dash of comfort, and personality in equal measure. The roomy silhouette allows for full-on play, while the bold pattern makes it a standout set built for movement and mischief.

The Accessories

Our accessories stay true to theme with playful pieces that capture the joy of the film series. For the first outfit, oversized sunglasses in a soft ombré lens lend a bold, polished edge to the look. Style them with a bandana-print scarf over the head to tap into the current fashion moment without trying too hard. A creamy, structured clutch adds a clean finish, keeping the overall vibe sharp but playful.

On the other side, a cartoon-print backpack makes the perfect finishing touch for the kiddos. Packed with character (literally) and big enough for all the essentials, it brings practical fun into the mix and keeps the Smurfy spirit going strong.

The new FENTY x PUMA collection is available worldwide at PUMA.com, PUMA flagship stores, and select global retailers.