WE ARE F(AMI)LYDecember 12, 2022
WE ARE F(AMI)LYDecember 12, 2022
We are F(AMI)LY! Parisian powerhouse AMI joins forces with us for the second chapter of our unfolding story ─ this time with a well-rounded collection that slots right into your winter wardrobe. Exploring new stylistic horizons while blending comfortably chic outdoor elements, the collab offers the best of sportswear heritage and tight tailoring. Today’s outfits style items from the line for some feel-good fashion moments.
The collection is playful and grounded in comfort, with a richness that stems from subtly elevated details. As such, the shoes in the series feel timeless: vintage Suedes pop off in bright orange, classic themed Riders make a nice nod to sportswear from the 1970s. Today we went with the casual cool Slipstream Lo sneakers with their classy neutral palette and woven co-branding details, and the TRC Blaze Mids which effortlessly nail the balance between relaxed and refined.
Ami means friend in French, and the PUMA x AMI collab rifts on these themes of family and friends with pieces that are cozy and relaxed while still offering a certain sense of chic. Apparel items come in an array of vibrant shades ─ bright orange, baby blue, bubble gum pink, moss green and rich purples are offset by warm beige, cream and brown tones. Spanning 20 different styles, the compilation includes AMI favs like the carrot trousers, straight-line brushed coats, and timeless tees as well as familiar PUMA hoodies, sweatpants, functional fleeces and down jackets.
Look one leans into that sweet spot where outdoorsy-inspiration meets streetstyle ─ warm and practical wool pants are paired with a half-zip sweatshirt in a rich green that shows off a chenille AMI logo merged with the PUMA cat sprawling across the chest. The outfit wraps up with a jacket from the line that displays spacious patch pockets and mixes rainCELL tech with organic cotton, striking the perfect harmony between edgy and amiable.
Look number two serves elevated urban; on the base comes a pair of royal purple pants from the collab, worn relaxed and baggy with a slight flair at the feet. Mixing and matching pieces from the previous season’s collection, a simple black bralette gives stylish support and an oversize graphic-print double-sleeve hoodie makes a strong sportstyle statement. Finish off with the extravagant yet practical black wool coat which is perfect for this season ─ cuddle up but make it fashion.
The whole outfit
The collaboration features fresh and versatile accessories perfect for the modern functionalist. At the heart of the first look is the PUMA x AMI waistbag in a vivid orange that matches those striking pockets on the jacket. Sticking with this colour from tip to toe, a ribbed wool beanie comes on top and soft cozy orange socks come on the bottom, low-key gathering everything together.
Look two stays simple and elegant when it comes to accouterments; a handmade gold clasp necklace dangles at the collarbone, disguised by the typically Parisian striped black and white knit scarf snatched from the launch. Finally a purple leather wallet with woven details sticks to the same family of shading and is worn with nonchalance, strung crossbody
Blurring boundaries between casual and chic, the ultra comfortable new collection from PUMA x AMI signals the much celebrated second chapter of their ongoing style story. Exploring bonds of friendship and family, the series is brimming with cool, carefree pieces guided by the creative vision of the Parisian label and grounded in the sportswear heritage of PUMA.
🛍 Shop the PUMA X AMI collection on puma.com.