From present into past and right back into the future.
The 750 guests of the Running System (RS) launch event in Berlin experienced this time travel in just one evening, as PUMA rebooted the R-System!
PUMA’s cushioning technology originated in the 1980’s. Since the brand has constantly looked back to its sports heritage for design inspiration, the reboot of the RS-range was only a matter of time. This year, PUMA goes back to zero, stripping the silhouette down to the basics, building it up with a modern aesthetic and technical materials to celebrate futro: future meets retro!
This blast from the past blending into the future is also what global industry movers and shakers, media and the cool local crowd experienced at the RS Launch Event in Berlin – a city that epitomizes “old-meets-new”. They were taken along a unique experience: beginning the journey through time with the RS archive showcasing the original styles from the 80’s, the RS-Computer, RS-100 and RS-1, continuing to the central installation with the display of the all-new RS iterations:
What next means for PUMA: the RS-0 Futro lives in the future and yet resembles the past.
The RS-100: A running sneaker originally released in 1986 comes in its future silhouette with a textile and a leather upper, padded collar and PUMA R-technology for cushioning.
Being a numerical step-style to the RS-1 and RS-100, the all new RS-350 is an elevated version of all the styles in the RS family.
The 2018 model of the RS-Computer.
And PUMA did not stop here.
Since there will be a whole RS-range, every RS-0 design celebrates the reinvention of a unique moment or movement in culture by partnering with influential brands, individuals and institutions that push culture forward through innovation in design, style, technology and more.
At the launch event, PUMA finally unveiled the new collaborations with Japanese video game delevoper SEGA, pioneer in instant photography Polaroid, Japanese manufacturer of electronic musical instrument Roland and Ader Error, an artist collective from Seoul. Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the cultural pillars of music, photography and gaming.
The PUMA x SEGA RS-0 Sonic takes cues from Sonic himself and the iconic Green Hill Zone.
The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera with reflective laces and the iconic Polaroid Color Spectrum graphic on the heel.
The PUMA RS-0 Roland is inspired by the game-changing TR-808 drum machine that’s made an indelible thump in the history of all musical genres. The shoes feature the instrument’s traditional yellow-to-red gradient in place of PUMA’s signature stripe.
Ader Error brings their unique sensibilities to a variety of PUMA silhouettes, from the new RS-0 to the archive RS-100: The RS-0 Ader Error and RS-100 Ader Error with collage detailing, bold text and logo play, and a combination of modern and retro design elements which bring the exceptional collection to life.
The RS-0, RS-100 and RS-350 were released at select sneaker retailers on April 14 with a wider global release on April 19.
The collaborational RS-0 sneaker drops will launch throughout the year with each telling their own stories of reinvention. So, stay tuned and don’t miss out on these exclusive collaborations to celebrate futro!
RS-0. REBOOTED. REBORN.
What it looked like back in the 80s
The original RS Computer was the first-ever analytical shoe with a custom-designed computer chip built into the right heel.
The chip automatically recorded the time, distance and calories expended and then communicated the results once plugged in to a computer.
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