PUMA and Athletics Australia join forces in historic four-year partnership
KING, SUPER ATOM, CLYDE – in shops in Herzogenaurach, Prague and Vienna, the PUMA costumer journey starts even before entering the store. Our European Retail and the PUMA Archive team came up with a concept to introduce customers to PUMA´s rich and innovative history in sports with the help of a timeline at window fronts. The original idea for it came with the launch of the Rudolf Dassler Legacy Collection this year.
PUMA employees and partner have access to our PUMA Archive and exhibition on our bridge, our aim with the historical window banner was to make the PUMA history now visible to everyone.
This is one step to make the brand more tangible. We already see customers stop and read the boards. The pop-up windows are planned to stay at least until end of October this year, but other regions outside of Europe have also shown interest in implementing the concept.