Et voilà Paris

Sporty facades and the latest chapter of the PUMA brand campaign

July 26, 2024

In Paris, we continue to celebrate an exciting summer of sport by showcasing our athletics elite. These sprinters, high jumpers, and pole vaulters show the true essence of speed and resilience. Their dedication and passion for excellence mirror PUMA’s own commitment to redefining sports and sports culture. Take a look at the uniquely designed facade of our Paris store and the new Brand Campaign materials. What more can we say, except: We are ready! 🔥
FOREVER. FASTER.

THIRD ACT

The third chapter of our worldwide brand campaign “FOREVER. FASTER. – See The Game Like We Do” is here. The new chapter is fully dedicated to our ambassadors in athletics, such as Shericka Jackson, Karsten Warholm, Mondo Duplantis, Felix Streng, and Yaroslava Mahuchikh.

THE PUMA HOUSE

Starting from July 27th, PUMA will open a PUMA House in Paris for 17 days, which will act as our Homebase. Here, we will highlight athlete performances and achievements during this period. The PUMA House is a private venue and will not be open for public, but it will serve athletes and partners needs.

“The PUMA House, is conveniently located and offers all the amenities athletes and partners need, a home away from home for our partners. We have a full entertainment program, including press conferences, meet-and-greets with PUMA icons, and most importantly, celebration parties, which we are looking forward to.” – Richard Teyssier, Vice President of Brand and Marketing.

Stay tuned for more! 😎

Sports

Unbelievable Yaroslava 🤯 World Record!!!

The World is hers! We always knew she had what it takes! Now she has shown it in FOREVER. HIGHER. – style! Our PUMA athlete Yaroslava Mahuchikh has broken the long-standing (37 years! 🤯🤯) world record in the women’s high jump. Yaroslava achieved a remarkable jump of 2.10 meters at the Meeting de Paris on the weekend, which is part of the prestigious Wanda Diamond League.

Catch up now speaks more languages

To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.

Our Favourites

Sports

PUMAs TOP SHOES: The RS-Computer

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

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Sports

Six gold medals and a world record

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

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Business

Introducing GREEN FLAGS a FOREVER. BETTER. Podcast by PUMA

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive! Because although sustainability is a serious game, who says it can’t be fun? In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

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Sportstyle

Let’s Talk About Mental Health for Women in Sports

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

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Sportstyle

Yes, you can put your sneakers in the washer!

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

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Sports

PUMA Rules The Pitch

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.

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Sports

„Never let the love of playing the game disappear.“

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

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Business

Refresh your kicks with RE:HACKS

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.

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Et voilà Paris

THIRD ACT

THE PUMA HOUSE

Unbelievable Yaroslava 🤯 World Record!!!

Catch up now speaks more languages

Our Favourites

CATCH UP OPENS THE DOORS TO PUMA’S WORLD – SHARING HOW WE SHAPE SPORTS, STYLE AND BUSINESS, AND INVITING EVERYONE TO EXPERIENCE THE PASSION THAT DRIVES US.