It is fair to say that our first Swop Shop market held at our PUMA headquarters has been a success. 85 PUMA employees joined the circularity movement as they visited our market in the canteen. It included everything from clothes swapping to customized bags, music, snacks, and information on circularity. At the end of the day, 550 beloved PUMA products were swopped and 200 euros were collected for a good cause with the help of a bags customizing session.

A big THANK YOU to all the employees who handed in more than 550 items of clothing in good condition, with the potential to live a long life in the hands of their happy new owners. Their response is testimony to the quality and longevity of our PUMA products.

The bags customizing sessions were conducted by our colleagues from the European Sustainability team, who shared their know-how on how to prolong the life of our products. At the end of the day we collected 200 euro for Charity Cat.

With our local SWOP Shops we aim to generate buzz on sustainability and circularity, while enabling opportunities for networking and some fun, within PUMA, before taking it forward.