GET READY TO #KNOWYOURSTUFF

Join Aishwarya Sharma on her journey to discover more about the impact of materials we find in our wardrobes. Starting with Leather and its alternatives.

October 2, 2024

If you knew more about the potential impact of the materials used to make your clothing, would you choose differently?

Join Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, for #KNOWYOURSTUFF, a 7-episode series where she embarks on a journey to find out more about a common material found in our everyday shoes and apparel, leather and leather alternatives.

#KNOWYOURSTUFF forms part of PUMA’s commitment and actions for greater transparency in sustainability, in which Aishwarya is one of four Voices of a RE:GENERATION enlisted by PUMA to help translate sustainability in a way that engages the next generation.

PUMAs, GET READY TO #KNOWYOURSTUFF
Check out the first episode here:

Why are we doing this?

“By openly discussing the complexities of the materials used in our products, like leather and its alternatives, we hope to foster a more informed and balanced conversation about sustainable clothing and footwear choices, which is essential for driving positive change.”
Anne-Laure Descours, Chief Sourcing Officer PUMA

From visiting the PUMA Archive to witnessing behind the scenes leather processing first-hand in Thailand, Aishwarya reports back on her fact-finding mission, encouraging audiences to #KnowYourStuff. Along her journey, Aishwarya navigates different perspectives surrounding leather with guests, including leading PUMA stakeholders and PETA (People for the Ethical Treatment of Animals). Key conversations include animal welfare and the use of leather as a byproduct of the beef industry, cattle farming and concerns around deforestation, the leather tanning process, new material innovations and industry challenges.

“My goal with #KnowYourStuff is to educate and empower my audience and young people worldwide. Sustainability can be complex and the leather topic is embedded with sensitive themes, so I’ve taken care in making sure this is approached in an open and transparent way that inspires people to become informed about the materials they choose to wear.”
Aishwarya Sharma, Voice of a RE:GENERATION

The next six episodes will go live soon:

Episode 2- Leather: The Pros and Cons- LIVE on October 7th

Episode 3- PUMA Ever Evolving- LIVE on October 9th

Episode 4- The Chemicals of Leather- LIVE on October 11th

Episode 5- What about the Water- LIVE on October 14th

Episode 6- Leather and its Alternatives- LIVE on October 16th

Episode 7- Do you #KNOWYOURSTUFF- LIVE on October 18th

So stay tuned for more HERE !

There is only one FOREVER. Let’s make it BETTER.

This is #KNOWYOURSTUFF

Ever wonder about the impact of your clothes on the planet and wish you knew more? #KnowYourStuff dives deep into the origins of materials, how they are made and the impact they can have. #KNOWYOURSTUFF empowers you to uncover the truth behind the materials found in your everyday footwear or clothing, helping you make choices that are right for you. It’s about becoming informed and empowered to align your choices with your values.

Aishwarya Sharma is recognised as India’s first fashion activist and part of PUMAs Voices of a RE:GENERATION. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social & digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she’s mobilising youth in accelerating climate solutions through green hydrogen. She works with numerous NGOs & civil society organisations and work to bridge the gap between brands and society at large.

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GET THE FULL STORY HERE

PUMA Explores Leather vs Vegan Leather with Fashion Activist & Global Goals Ambassador | PUMA®

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