Bringing Sporty Glam Courtside

Shanaya Kapoor rocks custom PUMA bomber at Knicks game in NYC

March 12, 2024

Shanaya Kapoor rocks custom PUMA bomber at Knicks game in NYC

March 12, 2024

Shanaya Kapoor stepped out courtside in Madison Square Garden at the Knicks game in NYC in style. Her look was completed by a custom game-changing PUMA bomber jacket designed in collaboration with young designer Viraj Khanna.

 

In association with Indian designer Viraj Khanna, PUMA worked to create a re-interpretation of the traditional bomber jacket for Shanaya Kapoor for her Knicks game outing in NYC.

The jacket, adorned with traditional renderings of Ari and Zardozi embroidery acted as a wearable art piece, highlighting the Indian craftsmanship.

Viraj Khanna for PUMA

The partnership between Viraj Khanna and PUMA is part of our ever-evolving efforts to support and amplify the voices and expressions of creative communities globally. As PUMA continues to become a key player within the Basketball scene, Gen-Z Brand Ambassador Shanaya Kapoor continues to elevate the brand on and off the court.

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