HIGH ON FITNESS: HYROX 💜

PUMA REVEALS GLOBAL PARTNERSHIP WITH HYROX

June 3, 2024

PUMA has just sprinted into a thrilling worldwide partnership with HYROX, the adrenaline-fueled world series of fitness racing. This partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. So lace up those PUMA kicks, channel your inner superhero, and get ready to conquer the world, one burpee at a time! 🚀🔥

Notably, our brand has been a local partner to HYROX since the inaugural race held in Hamburg in 2018, where 600 competitors participated. The expansion of this partnership to a worldwide scale underscores the remarkable success of HYROX, which has attracted over 175,000 participants across 65 races during the 2023/24 season.

“Fitness has found a new dimension in HYROX and we are delighted to start the next chapter in the PUMA and HYROX story, bringing the exciting sport of fitness racing to an even broader audience. PUMA and HYROX have been pioneering the sport for more than six years at a local level, and as the community grows, we will continue to work in collaboration to identify innovative ways to engage consumers and revolutionise the fitness experience for competitors across the globe.“ – Arne Freundt, PUMA CEO

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HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from – Team Relay, Doubles, Individual Open and Individual Pro – making it accessible and challenging, no matter what level of fitness or experience.

PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027. We will also support key athletes in the HYROX Elite 15 – the top tier of HYROX fitness racing – who will exclusively wear PUMA’s new Deviate NITRO™ 3 running shoe throughout the season.

ABOUT HYROX

HYROX combines both running & functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times.

Each race is hosted indoors in expansive exhibition halls, creating an immersive and electrifying race, where your spectators can support you from the very beginning to the very end.

This race format remains consistent across the globe, enabling global leaderboards & a cumulative World Championships at the end of each race season.

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apparel & shoes

The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties. PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO™ 3, Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 – enhancing HYROX competitor performance during one of the most well-rounded tests of fitness on earth.

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HIGH ON FITNESS: HYROX 💜

ABOUT HYROX

apparel & shoes

Catch up now speaks more languages

Our Favourites

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