A Groundbreaking Partnership

PUMA Announces Five-Year Sponsorship with Saudi Arabia’s Al-Hilal FC

June 6, 2023

We are happy to announce our new partnership with one of the world’s most decorated football clubs: Al Hilal FC! Al Hilal FC was founded in Riyadh in 1957 and is the most successful football club in Saudi Arabia and Asia with 66 championships. The five-year sponsorship brings the two global giants together to transform Saudi Arabia’s thriving football culture.
The sponsorship agreement for the upcoming 2023-2024 season will see Al-Hilal using PUMA team wear and training equipment for both men and women’s football teams. As Al-Hilal is the Arab World’s most celebrated and successful football club, the partnership marks an important expansion for PUMA in the world of football.

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But the partnership does not stop there. Both organisations will work together to not only create unique PUMA products for fans across the globe, they will also connect with local communities and provide long-term initiatives for Saudi youth.

“The partnership we signed with Al-Hilal provides new opportunities with one of the world’s most passionate football fanbases, in a market that is seeing unprecedented growth and dynamism across all industries. We are committed to working together with Al-Hilal, in the Kingdom and globally, to deliver impact both on and off the pitch.” – Taner Seyis, PUMA Middle East GM

Al-Hilal Football Club Achievements

18 Saudi League titles
13 Crown Prince Cup titles
6 Saudi Federation Cup titles
10 King Cup titles
3 Super Cup titles
Saudi Founder’s Cup
AFC Champions League champions in 1991, 2000, 2019, 2021
Asian Cup Winners Cup in 1997 and 2002
Asian Super Cup in 1997 and 2000

“We’re delighted about this new partnership with PUMA until 2027. The long-term nature of this agreement means both parties are committed to work together with a strong focus on bringing global exposure for the team as well as developing new campaigns and initiatives which place our communities in the spotlight. We are excited to start our journey together with PUMA being the first in the region with our very own bespoke kit designs and we believe that this partnership will set a new benchmark for Saudi football.”
– Mr. Fahad Bin Saad Bin Nafel, Chairman of the Board of Directors of Al-Hilal Club

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A Groundbreaking Partnership

Al-Hilal Football Club Achievements

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