STREET-READY
Introducing our newest ad campaign with Grammy-winning artist The Weeknd
November 8, 2016
New album, new hairstyle, new ad campaign – our latest creative collaborator, Grammy-winning artist and style icon Abel Tesfaye a.k.a. The Weeknd, is certainly not someone to stand still. It’s this very attitude and ‘on the go’ lifestyle that he is bringing to our just-launched ‘Run the Streets’ Sportstyle campaign for Spring-Summer ’17, which he is headlining.
The campaign was shot by well-known photographer Mark Seliger in L.A. and Toronto – the city where The Weeknd grew up and which has long served as a source of inspiration for him.
In the new images with The Weeknd going live in PUMA stores and digitally this month, we are introducing stylish and technical streetwear products. Youthful and fresh, the head-to-toe collection includes sneakers like the IGNITE evoKNIT that was introduced in July 2016, the running shoe IGNITE Limitless that has been teased in The Weeknd’s Starboy video and will hit stores in February 2017, as well as further footwear and street-inspired, versatile apparel and accessories for the next season.
Watch out for the campaign and its featured products in stores worldwide and online from this month onwards.
The campaign was shot by well-known photographer Mark Seliger in L.A. and Toronto – the city where The Weeknd grew up and which has long served as a source of inspiration for him.
In the new images with The Weeknd going live in PUMA stores and digitally this month, we are introducing stylish and technical streetwear products. Youthful and fresh, the head-to-toe collection includes sneakers like the IGNITE evoKNIT that was introduced in July 2016, the running shoe IGNITE Limitless that has been teased in The Weeknd’s Starboy video and will hit stores in February 2017, as well as further footwear and street-inspired, versatile apparel and accessories for the next season.
Watch out for the campaign and its featured products in stores worldwide and online from this month onwards.
First released in July, IGNITE evoKNIT combines our innovative running technology with streetwear design. The all-new evoKNIT technology comes with a fully knitted upper for comfort, stretch and breathability, plus a collared sleeve along the ankle for full support and a street-ready look. It also features IGNITE Foam, our material with exceptionally responsive, energy-returning qualities. This month sees new colorways of the revolutionary sneaker in White, Burnt Olive-Forrest Night and Quiet Shade Quarry (Grey).
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