PUMA and Usain support Jamaica after catastrophic hurricane
PUMA joins forces with its long-term partners such as Usain Bolt in Jamaica to help communities hit hard by hurricane Melissa
December 3, 2025
PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.
Hurricane Melissa struck Jamaica in late October, with unbelievable windspeeds of up to 300 kilometres per hour (190 mph) and left a trail of destruction. The storm also caused heavy damage to one of PUMA’s partner schools, St. Elizabeth Technical High, where PUMA fosters young athletic talent through its high school track and field programs.
In response, PUMA is working with its partners in Jamaica such as the Usain Bolt Foundation, the Jamaica Athletics Administrative Association (JAAA) and the Jamaica Olympic Association (JOA), to deliver financial aid and product support to those who need it most.
In response, PUMA is working with its partners in Jamaica such as the Usain Bolt Foundation, the Jamaica Athletics Administrative Association (JAAA) and the Jamaica Olympic Association (JOA), to deliver financial aid and product support to those who need it most.
“While we are relieved that all of our Jamaican partners were unharmed, the damage on the island is enormous,”
said Johan Adamsson, Vice President Sports Marketing at PUMA.
“So many people have lost everything. It was only logical we would step up and support Jamaica in these difficult times.”
said Johan Adamsson, Vice President Sports Marketing at PUMA.
“So many people have lost everything. It was only logical we would step up and support Jamaica in these difficult times.”
With even basic infrastructure still heavily impacted across the island, the immediate priority of the aid was to distribute clean drinking water and food. During a second visit to the most affected regions, Usain Bolt and his team also provided mattresses to those who had lost everything. Product donations, including shoes and apparel, are also making their way to the affected communities.
As a second step, the funds provided by PUMA and its partners will aim to rebuild infrastructure such as the heavily impacted school St. Elizabeth Technical High.
As a second step, the funds provided by PUMA and its partners will aim to rebuild infrastructure such as the heavily impacted school St. Elizabeth Technical High.
“As so many of our children, brothers and sisters face the hardships caused by hurricane Melissa, please know, we are right here with you,” Usain Bolt, one of PUMA’s most emblematic brand ambassadors, wrote on his Instagram channel. “We’ve faced many storms before and every single time, we rise again – stronger, united and full of faith.”
PUMA and Jamaica are inseparably linked through long and successful partnerships in track and field. Since 2002, PUMA has sponsored the Jamaica Athletics Administrative Association (JAAA) and the Jamaica Olympic Association.
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