Fun for all ages
PUMA teams up with iconic brand emoji® for a playful collection
August 18, 2020
Whether it’s a DM, text, tweet, or chat – sometimes words just aren’t enough. Show your emotions with the new PUMA X emoji® collection! PUMA partners with the iconic brand and created a joyful new collection, including footwear, apparel and accessories.
emoji® has formed a new digital language that’s fun, expressive, and universal. This collaboration was made to showcase the way we communicate in the modern world. Designed through the lens of instant messaging, the collection pairs emoji® icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection is for both kids and adults, allowing for spirited self-expression at any age.
emoji® has formed a new digital language that’s fun, expressive, and universal. This collaboration was made to showcase the way we communicate in the modern world. Designed through the lens of instant messaging, the collection pairs emoji® icons that speak to everyone with bright color combinations, creating a range that is young and vibrant. The collection is for both kids and adults, allowing for spirited self-expression at any age.
The PUMA X emoji® collection is one of our most favorite brand collaborations. The products turned out so colorful, expressive and beautiful and the entire product line is energetic and truly iconic.
Marco Huesges, CEO and Founder of the emoji company
The PUMA X emoji® Tee and PUMA X emoji® Hoodie are both available in black, gray, and yellow, each featuring an array of emoji® icons on both the front and back of the clothing. Rounding out the collection are the PUMA X emoji® Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji® icons on the bottom of the right leg.
The Puma RS-2K emoji features bright pops of yellow, wavy TPU inserts and multiple 3D emoji® icons that you can attach at the heel. The emoji® icons included in the shoe consist of the flame/fire emoji, peace sign emoji and the laughing/crying face emoji. Other details include the emoji branding on the tongue pull tab and the “What’s Up” text on the lower portion of the eyestay.
Look for the PUMA RS-Fast “emoji” to release on August 22nd at select retailers and PUMA.com.
Celebrating the evolving ways of communicating from the dawn of the Internet to today, the RS-Fast emoji® is a retro silhouette with futuristic iridescent accents and bright pops of emoji® yellow. Multiple 3D emoji® icons can be attached at the heel for whatever message you’re trying to send.
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