Are you ready? Our first worldwide brand campaign in 10 years is here! This is “FOREVER. FASTER. – See The Game Like We Do”. It is our biggest marketing investment ever. We just launched our brand campaign at our fantastic event in Paris. Be inspired and take a look at the brand video and the first key visuals. Keep your eyes peeled, because our PUMA brand campaign will be seen worldwide in Media, TV, PR, Out Of Home Media and Points of Sale.
Everyone dreams of having a superpower and speed is PUMA’s.
Arne Freundt, CEO of PUMA
Arne Freundt, CEO of PUMA
WATCH OUR BRAND FILM 👀
It is the first time that PUMA has one single message – FOREVER. FASTER. – throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.
Richard Teyssier, Vice President Brand and Marketing
Richard Teyssier, Vice President Brand and Marketing
THE CAMPAIGN IDEA – SPEED AS OUR SUPERPOWER
This year – through this globally featured Brand Campaign – PUMA is demonstrating how speed has always been deeply rooted in our brand’s DNA. Speed has always been PUMA’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. “See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.
This year – through this globally featured Brand Campaign – PUMA is demonstrating how speed has always been deeply rooted in our brand’s DNA. Speed has always been PUMA’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. “See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.
Our creative assets feature top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar “Chicharito”, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.
OUR CAMPAIGN MANIFESTO
When you’re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats – from Neymar Jr to Breanna Stewart, LaMelo Ball to Felix Streng – change the game. This is how they win. PUMA invites you to break through your limits, unlock transcendent athletic performance, and see the game like we do: FOREVER. FASTER.
AN UNMISSABLE YEAR OF SPORT
We just revealed the 17 Federation kits that will be worn by athletes at this summers Olympic Games.
🔥 Our innovative kits will be worn by athletes representing Bahamas, Barbados, Botswana, Brazil, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad & Tobago and Ukraine.
Catch up now speaks more languages
To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.
