Watch out gamers! PUMA now has an esports presence in North America, Europe, and Asia – the three regions where the industry is most prominent. A spotlight on the latest member of the family: Gen.G Esports!   Esports is still growing in popularity globally as a spectator sport online and during live events. PUMA is excited to welcome Gen.G to its esports family. In the partnership with the Korean multi-gaming team, we provide official game day shirts and pants for league players. The multi-year deal already kicked-off with the LCK (League Champions Korea) Summer Split in mid-June and puts focus on the creation of a new lifestyle culture that combines the characteristics of esports and of a sports apparel brand.

Get ready and game on! PUMA launches the 2021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January. Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit. The E7 GAMEDAY kit! The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants. For footwear, we are also offering an updated version of PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.