Fantastic news! For the second time in a row, our Deviate NITRO has been awarded the Runners World Editors Choice Gold Medal! Runner’s World put all submitted footwear through vigorous wear testing with their wear testers of all shapes, sizes, ages, and ability, as well as independent mechanical testing at the Runner’s World Test Zone. The Editor’s Choice is awarded to ‘exceptional shoes for the intended user that combine high-quality design and performance, and receive high marks from the RW Test Zone.’ The review highlights updates made to our Version 2, as well as some feedback from wear testers. The report praises the energy return of PUMA’s NITRO footwear line and highlights athletes who have already won medals in our shoes, like Molly Seidel, Dakota Lindwurm, Aisha Praught-Leer and Annie Frisbie. Explicit attention is given to the positive development of the PUMA Deviate in the second generation, giving our shoe high scores for fit and comfort.

We are still amazed! PUMA athlete Molly Seidel ran a stunning race in the women’s marathon at the Olympics GamesTMto secure the bronze medal in her third-ever marathon with a time of 2:27:46. Molly ran a strong race from the start with her Deviate Nitro Elite Spectra. It is the first Olympic medal for Molly and the first one for our Deviate Nitro Elite High-Performance Running Shoes. We asked Erin Longin (Global Director, Run/Train), Romain Girard (Senior Head of Innovation) & Fabio Silva (Director Branch Operation Footwear) about the personal relationship with Molly, the feeling of seeing her outstanding performance and the share that the Nitro product range has in the success.

Drenched in an aura of shimmering neon, the anticipation rises as runners lace up for the annual PUMA NITRO Night Run. The city’s pulse quickens with each step, embraced by the exhilarating darkness. On 4th November 2023, PUMA NITRO Night Run was successfully held at Dataran Putrajaya with over 9,000 running enthusiasts rocking and running in Neon Green & Pink! 

PUMA Nitro running shoes have received several international awards and positive reviews this year. We are thrilled to tell you about another one! 🙂 Our PUMA Velocity Nitro won the 2021 Running Shoe Award by UK´s The Run Testers in the category “Best Cushioned Shoe”. The review highlights PUMA’s advanced NITRO FOAM technology, which provides superior responsiveness and cushioning in a lightweight package.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.