Running took center stage last week, as, right after the Boston Marathon, our Fueled by Nitro Run Summit showcased the upcoming PUMA Running products, plans and visions. Over 130 invitees, including retailers, athletes and media, flew in from 20 different countries like the UK, Germany, France, USA, Australia, China, Thailand, and Benelux. Read more about this global gathering!

Take a step inside the PUMA NITRO LAB! PUMA has teamed up with Hartmann Orthopaedics & Sports to launch a high-performance testing facility as its dedicated innovation centre for elite and amateur runners. Located in Dillenburg, Germany, the lab provides athletes with detailed full-body insights through a series of tests and scans to create customisable solutions for each athlete. PUMA’s elite athletes will regularly visit the PUMA NITRO LAB, but it also open to the public for runners of all levels to improve their performance. “The PUMA NITRO LAB is a natural progression for us as we ascent in the world of running. At PUMA everything starts with our athletes. We work with the fastest men and women in the world to help them perform better then we use our learnings to innovate our products for the benefit of runners at all levels. The PUMA NITRO LAB becomes critical in driving the insights that will drive the next generation of product development on and off the track.” – Romain Girard, Senior Head of Innovation at PUMA