Catch up on #KNOWYOURSTUFF
Why?
Consumers are demanding more transparency from brands about how their products are made. Access to this information enables consumers to make more informed decisions about what they consider to be better material choices for people or for the planet.
Anne-Laure Descours, Chief Sourcing Officer at PUMA
EPISODE 5
Leather tanning requires a lot of water, which has a very important function to play during the different stages of leather production, but what happens to the wastewater at the end of the process? Does it go to waste? Join Aishwarya Sharma, at the water treatment plant of a leather tannery in Thailand, to find out.
In this episode, Aishwarya returns to PUMA HQ with Romain Girard, Vice President of Innovation, to find out more about the leather alternatives that PUMA has experimented with and what else is on the horizon. Join her in episode 6 as she uncovers interesting next-gen materials and discusses the challenges and possibilities for the future.
What a journey!
We’ve explored the pros and cons of leather, along with its environmental impacts, animal welfare, its evolution at PUMA and the future of leather alternatives. Now, PUMAs, it’s YOUR turn to test if you really #KNOWYOURSTUFF.
Your mission is to investigate materials in your wardrobe and share your findings using #KnowYourStuff #ForeverBetter #Puma.
Watch Aishwarya wrap up her learnings in the final episode:
There is only one FOREVER. Let’s make it BETTER.
This is #KNOWYOURSTUFF
Ever wonder about the impact of your clothes on the planet and wish you knew more? #KnowYourStuff dives deep into the origins of materials, how they are made and the impact they can have. #KNOWYOURSTUFF empowers you to uncover the truth behind the materials found in your everyday footwear or clothing, helping you make choices that are right for you. It’s about becoming informed and empowered to align your choices with your values.
Aishwarya Sharma is recognised as India’s first fashion activist and part of PUMAs Voices of a RE:GENERATION. She is a passionate sustainability and climate advocate. Her content focuses on harnessing the power of social & digital media to highlight social injustices in the world today from the lens of fashion, primarily. A Goodwill Ambassador for Youth of India, she’s mobilising youth in accelerating climate solutions through green hydrogen. She works with numerous NGOs & civil society organisations and work to bridge the gap between brands and society at large.
