“The climate crisis is not gender neutral”, Aishwarya Sharma, one of PUMA’s Voices of RE:GENERATION tells CATch Up. As an Indian sustainable fashion advocate, Aishwarya champions gender equality alongside other critical sustainability topics. Have you ever considered how climate justice and women’s empowerment intersect? CATch Up had the privilege of discussing this with Aishwarya. Read on to explore how these two vital topics intertwine and what they mean for women worldwide.

Andrew Burgess, one of our Voices of a Re:Generation, is not only dedicated to upcycling materials into trendsetting new outfits, he is also an advocate for sustainable fashion and inspires a new generation with his colourful designs. On his journey to transform the way people consume fashion, he has created five designs, each crafted entirely from our recycled polyester RE:FIBRE fabric. We had the pleasure to sit down and chat with Andrew about his collaboration with PUMA, his inspiration for the collection and his own brand, Vivid Vision at the photoshoot in London.

We did it! We turned an experimental version of our icon  – the SUEDE – into compost, laying the ground work for future circularity programs. The experiment happened under certain tailor-made industrial conditions, for the past two years and we have now seen the first results. Learn everything about our RE:SUEDE jouney!

In April, PUMA’s commitment to sustainability went beyond the Stakeholder Dialogue at our headquarters. During the FOREVER. BETTER. WEEK., a series of events engaged PUMA employees and focused on sustainability initiatives. During this dedicated week, the Voices of RE:GENERATION Aishwarya Sharma, Jade Roche, Luke Jaque-Rodney and Andrew Burgess visited Herzogenaurach and shared exciting insights, delicious food, upcycling skills and valuable knowledge. If you missed any of these events or want to relive them, scroll down to watch videos from FOREVER. BETTER. WEEK.

In 2023, we took our “Voices of a RE:GENERATION” on a visit to our supplier factories in Bangladesh, Vietnam, and Turkey, where they could see first hand how our PUMA products are made. Each “Voice” had the opportunity to capture and share unfiltered footage of their experiences. Last week, Luke Jaque-Rodney and Jade Roche visited our PUMA HQ and shared their experiences as part of our FOREVER. BETTER. Week activities. Read more and watch their films!

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.