RE:JERSEY Takes Center Stage

PUMA’s Circularity Project RE:JERSEY at Manchester City Match

April 25, 2022

On Saturday´s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!

RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from 100% recycled polyester, the RE:JERSEY shirts worn ahead of Saturday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC.
Participate in RE:JERSEY!
Starting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up take-back bins in other parts of the Etihad Campus.

Ahead of Saturday’s game, the center circle at the Etihad Stadium in Manchester carried the message “Eat, Sleep, City Repeat – 100% RE:JERSEY” on a bright blue patchwork, which was crafted using recycled materials. This patchwork will also be recycled as part of the experiment.

“As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products. With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.” – Matthias Bäumer, General Manager BU Teamsport at PUMA

The products made in the RE:JERSEY project will also make an appearance during the upcoming pre-match warm-ups by Manchester City’s Women’s Team against Leicester on Sunday, as well as by PUMA Clubs AC Milan, Borussia Dortmund and Olympique de Marseille in April and May.

In the recycling process used for our RE:JERSEY project, even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colours are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.

Thanks to a 5-1 win over Watford this weekend, PUMA team Man City maintained it’s lead in the premier league.

GO City!

RE:JERSEY

The RE:JERSEY pilot experiment is part of PUMA’s Circular Lab and its Forever Better sustainability platform. As part of Circular Lab, PUMA announced the RE:SUEDE program last year, which tests, whether the company can make a biodegradable version of its iconic Suede sneaker.

We aim to share the results and insights gained from this experiment within the industry to achieve an even bigger impact when it comes to addressing the challenge of waste management in the footwear industry in general. Circularity is one of the pillars of PUMA’s FOREVER BETTER sustainability strategy. By 2025, PUMA aims to reduce waste by increasing the level of recycled polyester in its products to 75%, setting up product takeback schemes in its major markets and developing recycled material options for leather, rubber, cotton and polyurethane.

Business

Our RE:JERSEY pilot experiment

We will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and paving the way towards more circular production models in the future. The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used. The RE:JERSEY project takes football kits as the major ingredient to create yarn for new jerseys. The products made in the RE:JERSEY project will be worn on-pitch during pre-match warm-ups by PUMA Clubs Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille. The teams will wear the jerseys ahead of their respective league fixtures in late April and May, starting with Manchester City on April 23. Check them out!

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PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker

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Join our RE:SUEDE experiment in biodegradability!

Would you like to test our new RE:SUEDE? With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for our iconic SUEDE. We´ll test whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. Right now, we are looking for 500 people in Germany to join our brand ambassadors such as Cara Delevingne and Raphaël Varane. Are you in?

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PUMA INTRODUCES THE FIRST MILE PACK: FOOTBALL BOOTS MADE FROM RECYCLED MATERIALS

We are thrilled to have been able to transform trash into a high performing football boot that will be used at the highest level of the game. Say ´hi´to our PUMA First Mile Pack! We have worked together with First Mile since 2019 but it is the first time, we use First Mile’s recycled yarns in football boots. For this, we utilize recycled yarns developed from post-consumer plastic collected by First Mile in Taiwan China. The plastic is sorted, cleaned, shredded, spun into yarn and then woven into a stretchy engineered knit to create football boots that play faster but tread a little lighter. Reborn to perform! Learn more about the process and our First Mile ULTRA 1.3 and the FUTURE 1.2 football boots!

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RE:JERSEY Takes Center Stage

RE:JERSEY

Our RE:JERSEY pilot experiment

PUMA pilots testing for biodegradable RE:SUEDE version of its most iconic sneaker

Join our RE:SUEDE experiment in biodegradability!

PUMA INTRODUCES THE FIRST MILE PACK: FOOTBALL BOOTS MADE FROM RECYCLED MATERIALS

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