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Surfer Chic Meets Motorsport Mania In True Rihanna Style

March 7, 2018

Surfer Chic Meets Motorsport Mania In True Rihanna Style

March 7, 2018

Global phenomenon and PUMA’s Creative Director Rihanna has proven time and again that she has what it takes to wow the world of fashion with her bold style and design approaches.

First debuting at last year’s New York Fashion Week in September, the newest FENTY PUMA by RIHANNA collection, mixing motocross and beach wear, will hit the shelves this March!

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together, but ended up being the perfect combination”, says PUMA’s Creative Director Rihanna.

It comes as no surprise that Rihanna’s newest ideas once again push the limits of the combined design language of sports and fashion to new horizons. It is a fusion of masculinity and femininity, of beachy and badass. Oversized, androgynous silhouettes counterpartyed by sexy skin-tight swimwear, masculine motorsport versus laced-up lingerie, translate into a collection born to hit the beach and ready to make waves.

Fans can look forward to reinvented PUMA classics and brand new styles.

The Creeper gets a makeover with neoprene materials, translucent stacked soles and bungee cord laces.

And what would a fresh drop be without new FENTY Slides? This time they come as an espadrille slip-on in a combination of leather and neoprene!

But, always surprising and unexpected, the collection introduces swimwear for the first time with curve-hugging mono-kinis and body confident bikinis, perfect for both streetwear and pool parties. Add some oversized graphic sweatshirts, hoodies, booty shorts, exaggerated carry-alls, a metallic puffy barrel bag and chokers, splashed with FENTY x PUMA branding and you have a collection that leaves its competitors behind in a cloud of dust.

The first FENTY PUMA by RIHANNA Spring/Summer ’18 collection drop launches at lifestyle and fashion retailers worldwide on March 15.

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